In anticipation of the release of his first book, DECODED, Jay-Z and Bing launches a multi-platform search experience and interactive game to help fans decode Jay-Z’s life and lyrics. The immersive online experience utilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind Jay-Z’s songs. Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.
How to play:
Starting tomorrow, five to ten new pages from DECODED will be unveiled each day, until the contest ends on Novn’20th.
- Players answer clues to find the DECODED pages in the online game experience at Bing.com/Jay-Z, or in-person by locating the clues in NYC, London and beyond.
- Any player who locates a page online or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by Jay-Z.
- All participants will be entered for a grand prize: two tickets to Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve.
Visit www.bing.com/Jay-Z to play!