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Oct182010

DECODE: Explore the Life and Times of Jay-Z with Bing and Win!

In anticipation of the release of his first book, DECODED, Jay-Z and Bing launches a multi-platform search experience and interactive game to help fans decode Jay-Z’s life and lyrics. The immersive online experience utilizes multiple facets of Bing, including Bing Maps and Bing Entertainment, to give fans full access to the stories behind Jay-Z’s songs. Over the course of a month, fans will come together as a community to compile DECODED online before it hits bookshelves.

How to play:

Starting tomorrow, five to ten new pages from DECODED will be unveiled each day, until the contest ends on Novn’20th.

  • Players answer clues to find the DECODED pages in the online game experience at Bing.com/Jay-Z, or in-person by locating the clues in NYC, London and beyond.
  • Any player who locates a page online or in-person (by texting unique game codes from the page) is entered into a drawing for a prize: the specific page they’ve located, signed by Jay-Z.
  • All participants will be entered for a grand prize: two tickets to Jay-Z and Coldplay in concert in Las Vegas on New Year’s Eve.

Visit www.bing.com/Jay-Z to play!

[Source]

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