The upcoming Release Candidate (RC) of Internet Explorer 9 will introduce a new feature dubbed “Tracking Protection,” that allows customers running IE9 RC to control which websites can track their online activities and which cannot. For this they’ll need a Tracking Protection List which will contain the sites for which IE9 will block tracking and even advertisements.
Last week, Dean Hachamovitch, who oversees IE for Microsoft as a corporate VP, gives Walt Mossberg an update on the browser wars. Here’s an excerpt:
WALT: So what’s coming?
DEAN: With the new rev of IE 9, first quarter of 2011, you’ll be able to “go to a Web page, click on a button and you’ll be protected from tracking.” Any Web page can do this.
It will block content on that page. It will be an open publishing platform.
WALT: Some of this tracking stuff is very hard to block. Can you really protect a user from all of it?
DEAN: Good question. Flash, for instance, enables tracking “Flash cookies” and they’re inherent in Flash. Only way to turn them off is to turn Flash off.
WALT: So this won’t block Flash cookies?
DEAN: It will if you tell it to.