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Databoard for Research Insights and 40 New Data Points in Google Analytics API

Google’s Databoard for Research Insights, is a new interactive tool which enables you to explore and interact with all of our industry-leading research in a unique and immersive way.

“The databoard introduces a new way of sharing data, with all of the information presented in a simple and beautiful way. Users can explore an entire study or jump straight to the topics or datapoints that they care about,” says google.

The Databoard is also optimized for all devices so you can comfortably explore the research on your computer, tablet, or smartphone. And it is currently a home to four research studies including: “The New Multi-screen World, Mobile In-store shopper research, Mobile search moments,” and more.

The databoard also offer shareability,” allowing users to share individual charts and insights or collections of data with anyone through email or social networks.”

“Databoard also allows users to curate a customized infographic out of the charts or data points you find important across multiple Google research studies. Creating an infographic is quick and easy, and you can share the finished product with your friends or colleagues,” google said.

Check it out here.

Google released today all the 40 new Google Analytics’ data points in the Core Reporting API. Here is what is new:

40 New Data Points In Google Analytics APIFirst up developers can now query for custom cimensions and metrics using the API to send unique IDs into Google Analytics, and then use the core reporting API to retrieve these IDs along with other Google Analytics data.

For example, “your content management system can pass a content ID as a custom dimension using the Google Analytics tracking code. Developers can then use the API to get a list of the most popular content by ID and display the list of most popular content on their website,” explains google.

New Mobile Dimensions and Metrics, including those found in the Mobile App Analytics reports are added in this release.

  • ga:appId
  • ga:appVersion
  • ga:appName
  • ga:appInstallerId
  • ga:landingScreenName
  • ga:screenDepth
  • ga:screenName
  • ga:exitScreenName
  • ga:timeOnScreen
  • ga:avgScreenviewDuration
  • ga:deviceCategory
  • ga:isTablet
  • ga:mobileDeviceMarketingName
  • ga:exceptionDescription
  • ga:exceptionsPerScreenview
  • ga:fatalExceptionsPerScreenview

Local Currency Metrics adds the ability to access the local currency of the transactions to help those of you sending Google Analytics multiple currencies.

  • ga:currencyCode
  • ga:localItemRevenue
  • ga:localTransactionRevenue
  • ga:localTransactionShipping
  • ga:localTransactionTax

New Time based Dimensions simplify working with reporting data:

  • ga:dayOfWeekName
  • ga:dateHour
  • ga:isoWeek
  • ga:yearMonth
  • ga:yearWeek

Traffic Source Dimensions, including one to return the full URL of the referral.

  • ga:fullReferrer
  • ga:sourceMedium

Check out this new data, using the Query Explorer tool.

For a complete list of the new data, you can look at the Core Reporting API changelog. For all the data definitions, check the Core Reporting API Dimensions and Metrics explorer.

Update 07/11: AdWords API v201306 is released today and introduces new reports, adds platform targeting options for the Feed services, and includes improvements across other services.

A complete list of changes is available in the release notes.

Below is the v201306 highlights:

  • Three additional reports “Campaign Ad Schedule Target, Campaign Platform Target and Display Keyword Performance reports” are now available to all API users.
  • Additional targeting options for Feeds specifically to Mobile or Desktop platforms. “Beta users can also try out AdSchedule targeting for Feeds which allows you to specify certain hours or days of the week for the extension to show on,” informs Google.
  • CustomerSyncService improvements now return all changes related to Feed services.
  • MutateJobService now supports Feed and AdGroupBidModifier asynchronous operations.

And, if you are still using v201209, which sunsets on July 22, 2013, you can now migrate straight to v201306. Also, note that v201302 is now marked deprecated and will be sunset on November 8th, 2013.

Follow the Ads Developers Plus Page for tips and tricks about migration, and the v201306 migration guide, or updated client libraries with code examples.

And, if you’re migrating to Enhanced Campaigns, use the following resources to assist your migration:

June 2013 release of DoubleClick Search (DS) added following feature:

Automatically create and optimize inventory campaign covering deep inventory items. “DS will automatically create ad groups, ads, and keywords based on the settings you provide,” informs DS team.

These campaigns will cover even the deepest catalogs with a few clicks.

ROI bid strategies with a target metric of CPA, ERS, or ROAS “now use fresher conversion data to optimize bids.” With these updates, “we can now respond even more quickly and effectively to changes in bid strategy performance. The bids are a more up-to-date, accurate, and effective use of your budget,” explains the team.

Three new operations for Formula columns are now available: “Round(x): Rounds x to the nearest integer. For example: Round(1.4) = 1; Floor(x): Returns the greatest integer less than x. For example: Floor(1.6) = 1; and Ceiling(x): Returns the smallest integer greater than x. For example: Ceiling(1.4) = 2.”

Following new Google Analytics columns are availlable as selectable: “GA goal completions/visit; GA goal value/visit; GA revenue/visit; and GA transactions/visit.”

Following update also made way in to this release:

  • “Can now name a scheduled edit, which will appear in the Name column on the Scheduled edits page.
  • For scheduled edits and rules, we’ll no longer send an email notifying you that the edit/rule has started. You’ll be able to see the start time in the email we send when the edit/rule is complete.
  • Reduced the load time of the campaign management pages in the UI, in particular for pages with a large amount of rows.
  • Nested substitute functions are now supported in inventory management. Example: [SUBSTITUTE(SUBSTITUTE(GTIN, “2”, “B”), “1”, “A”)].”

Update 07/13: DoubleClick Search reporting adds a great way to get fast insights from your search performance data, called “Dimensions.”

“”Dimensions” live for all clients, allow you to view your performance data independent of the reporting hierarchies that exist across different search engines, enabling you to look at your metrics through a variety of different lenses,” explains DS team.

With dimensions, you can: “Group your search performance data by day of the week, week, or month of the year; Group your campaign data by various attributes — such as campaign or ad group name or device type; and Compare performance across various engine types or match types,” added DS team.

To get started follow these steps:

  1. “Sign in to DoubleClick Search and find the new Dimensions tab.
  2. Select a Dimension to group your data by. Since AdWords enhanced campaigns now support cross-device campaigns, it’s often interesting to compare performance across the various device types.
  3. We can see that in the case of this demo data, mobile has better performance and a much lower CPC, while tablet falls somewhere in between,” explained.

For more on the new Dimensions tab, visit this Help Center article.

New Dimensions Tab in DoubleClick Search

Devices Segment in Dimensions in DoubleClick Search

DoubleClick Search Dimensions Performance

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