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Data Privacy Day 2012: Microsoft Launches Online Privacy and Safety Center; New Tracking Protection Lists for IE9 and More!

Data Privacy Day 2012, January 28In recognition of the forthcoming “Data Privacy Day” on January 28th, Microsoft’s Online Services Division (OSD) unveiled its “Online Privacy and Safety Center,” that describes the privacy features of the groups that make up OSD – Bing, MSN, and Microsoft Advertising and provides information about OSD’s privacy practices and principles, informed Ying Li – MSFT in a Microsoft Advertising blog post.

“It also has an explanation of the Online Advertising Industry’s self-regulatory program for behavioral advertising. Our intention is to provide our users with increased transparency and control while using the Internet,” Li states.

In addition to the following events, also, over the next few days, Microsoft aimed to publish a series of contents on the topic to ensure the safety and privacy of customers.

  • The Digital Life Design (DLD) conference in Munich where Dean Hachamovitch had the privilege of speaking, and where he explored the complexity of online privacy – particularly in light of emerging trends such as the convergence of Web sites and applications – and provided a progress report on the state of online privacy protections.

    One of the ways that Microsoft is helping in this regard is through a technology that ships with Internet Explorer 9 called Tracking Protection. You can try it out here on the IE Test Drive site, with an example of “tracking pixels” or “web beacons.”

    “Now, many people have asked how Tracking Protection and “Do Not Track” functionality are related. They are complimentary. Do Not Track today is an honor system. A consumer hopes that sites honor his or her request to not be tracked. What sites must do to honor that request or not, is still under discussion, as is who monitors and enforces that, and how. Some people have been clear that that’s not enough, which is why we continue to focus heavily on advancing Tracking Protection,” blogged Ryan.

    Adding, he further writes, “Tracking Protection is now a standard under development at the W3C and the momentum, it’s available as a Tracking Protection List here. They have had over 250,000 subscriptions to their list.”You can find other lists at www.iegallery.com.

  • The third face-to-face meeting of the W3C Tracking Protection working group, which begins today Januar 24.
  • The Tracking Protection Workshop at the Computers, Privacy and Data Protection Conference (CPDP) conference starting tomorrow, January 25, in Brussels.

For those not familiar with DLD, “it’s a truly unique event that connects business, creative, and social leaders for crossover conversation and inspiration on areas ranging from innovation to digital media to culture to science.”

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