Google’s Data Liberation Front, a team of Google Chicago engineers are working to build some simple import and export functions that aims to make it easy for users to transfer their personal data in and out of Google’s services. “Our goal is to “liberate” data so that consumers and businesses using Google products always have a choice when it comes to the technology they use.” “Many web services make it difficult to leave their services – you’ve to pay them for exporting your data, or jump through all sorts of technical hoops. We believe that users – not products – own their data, and should be able to quickly and easily take that data out of any product without a hassle. We’d rather have loyal users who use Google products because they’re innovative – not because they lock users in. You can think of this as a long-term strategy to retain loyal users, rather than the short-term strategy of making it hard for people to leave,” announced. This principle not only applies to individual users, but also to businesses, schools and other organizations that choose Google Apps to provide better tools at a fraction of the cost of traditional solutions. Check Google Apps data portability on Data Liberation Front site.