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Cyber Monday Surpasses $1 Billion in the U.S. Becomes Heaviest Online Shopping Day in History, comScore

comScore today reported holiday season retail e-commerce spending for the first 29 days of the Nov-Dec’10 holiday season — “holiday season-to-date, $13.55 billion has been spent online, marking a 13% increase versus the corresponding days last year. Cyber Monday reached $1.028 billion in online spending, up 16% vs. year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold.”

Cyber Monday’s 16% growth in sales was driven primarily by an increase in average spending per buyer (up 12%) while the number of buyers on Cyber Monday grew by a lower 4% to 9 million.

Nearly half of dollars spent online at U.S. Web sites originated from work computers (48.9%), representing a decline of 3.8%age points from last year.


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