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Custom Reports in Google Analytics Explained

Custom Reports are like super reports, that was added to Google Analytics in enterprise-class features update. Building a tailored report is easy and it feels great! It means quicker access to the information you care about, less data overload, and easy sharing with colleagues. Custom reports are most useful when you have to combine metrics and dimensions that are not combined in other standard reports, or when you want to simplify an existing report by removing data that’s not relevant.

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