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Custom Branding for Windows Live ID authentication and Data Portability

Microsoft has announced a couple of cool things on Safer Internet Day and the Open ID UX summit which took place in Silicon Valley.

  1. Custom Branding for Live ID Authentication — The upside of this is that users get a familiar experience when logging into their Live ID account because developers are now able to skin the login screen with their own site brand.
  2. Legitimate developer libraries for moving address book data around — Rather than screen scraping or getting the user to type in their credentials into a third party site, both which are bad practices.  We’ve worked with Octazen to provide libraries for PHP (.NET/Java in the near future) so that using the legitimate Windows Live Contact API is easy to do and the user gets a trustworthy experience when sharing their information with other sites.

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