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Create Episodic Viewing Experience with Pinterest Explore

Promoted Video, one of the best formats for showing Pinners how their ideas will work, now have another option to express their brand story via a new section of Pinterest called ‘Explore.’

Pinterest has been testing a new auto-play version of Promoted Video, which was launched less than 3 months ago, that “makes your video jumps right into action as soon as a Pinner discovers it,” writes Jenny Chiu.

In other words, with this new experience, brands can create an episodic viewing experience, or a playlist of additional videos that run alongside the primary video. With this series of ideas, when a person is done watching the first video, the next will start playing automatically.

We recently started testing this engaging new format with a handful of businesses and agencies in the US and UK—including American Express, The Home Depot, Macy’s and Sony Pictures, with more to come!

These auto-play version of Promoted Video will now appear in the new section “Pinterest Explore,” which on every day presents picks from the best ideas using a combination of what Pinners are loving today and what’s happening in the world around us, Chiu said.

Pinterest Explore Tab

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