Deep-discount ‘Crazy Eddie’ deals from Microsoft Corp. are helping lift U.S. retail sales of the aging Mac Office applications suite this Christmas season, according to a market research group. That strategy is overcoming potential customer procrastination due to the delayed arrival of the upgraded Office 2008 for the Mac. It’s also a challenge to Apple Inc.’s revitalized desktop-suite package, iWork.
The number of copies of Office for the Mac sold during the week of Nov. 18-24 — which includes the day after Thanksgiving, aka ‘Black Friday’ — was up 235% from 2006, according to data from the NPD Group Inc.
That’s despite the advanced age of Office 2004 for the Mac, which was released in May of that year.
Office 2008 for the Mac, which was originally set to be released in time for Christmas, is expected to be released by the MacWorld show in mid-January.
Office 2008, Mac OS X, Microsoft Office, Microsoft, U.S., Sales, Facts and Figures