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Control your AdWords costs with ‘three simple ways’

AdWords advertiser are in complete control of their advertising costs. The video embedded below highlight some tools and strategies that you can use to make sure that you’re spending effectively. For e.g., “you can focus your budget on what gets you best results by raising CPC bid for your most successful keywords and lowering it for less successful terms. What’s more, there’re simple, free tools in your account with information you need to make these decisions.”


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