Display advertising is going through the biggest transformation in its history, thanks to the emergence of audience data, engaging new ad formats, dynamic creative and new technologies. Marketers are increasingly taking advantage of this opportunity to meet their objectives, and mentioned on a recent post, “we’re making significant investments in this area to help them succeed. Please join us for an upcoming webinar on May 20, 2010 at 11:00am PST / 2:00pm EST on our recent innovations in display advertising and how marketers are incorporating it into their strategy today. Specifically, we’ll discuss: Google’s vision and recent innovations in display advertising; How to best take advantage of our offering, from planning to optimizing your campaignsl; How advertisers are incorporating the Google Content Network into their marketing strategy,” writes Google.
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