comScore introduces “Video Metrix” v2.0 of its online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with realities of today’s online video landscape. In addition, comScore plans to introduce an updated Gross Rating Point (GRP) metric to further enable cross-media comparability with TV. Video ads and content reporting capabilities are still under development in Video Metrix markets outside US, but the other reported enhancements will be available in these markets with June data release.
“over 177 million US Internet users watched video content in June. YouTube tops with 144.5 million unique viewers, followed by Yahoo! Sites 44.9 and Vevo 43.7.
And from over 4.3 billion video ads in June, Hulu generating highest number of ad views at 566 million,” reports comScore.
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