comScore’s qSearch analysis of the U.S. search market revealed that in September 2011, Google regained some share at Yahoo’s expense.
According to the report, Google led the U.S. explicit core search market with 65.3% market share (up 0.5 percentage points). Yahoo! came second with 15.5% and Bing recorded 14.7% market share.
Ask Network accounted 3.0%, followed by AOL with 1.5% (up 0.2 percentage points).
Here are the numbers:
- Google: 65.3 percent (vs. 64.8 percent in August)
- Yahoo: 15.5 percent (16.3 percent in August)
- Bing: 14.7 percent (flat vs August)
- Ask: 3.0 (flat vs August)
- AOL: 1.5 percent (vs. 1.3 in August)
comScore is reporting that more than 17.1 billion explicit core searches were conducted in September — Google ranked first with 11.2 billion (up 1%), followed by Yahoo! with 2.6 billion.
Bing came thrid with 2.5 billion, and Ask Network delivered 507 million searches, followed by AOL with 265 million (up 16%).
Stephanie Flosi of comScore said “In September, 67.4% of searches carried organic search results from Google (vs. 66.8% in August) while 26.7% of searches were powered by Bing (vs. 27.1% in August).”