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comScore: Online Video Ads Reach 50 Percent of Total U.S. Population in September 2011

comScore LogocomScore is reporting that in September 2011, 182 million U.S. Internet users watched online video content for an average of 19.5 hours per viewer.

The total U.S. Internet audience engaged in 39.8 billion video views.

“YouTube ranked as the top online video content property with 161 million unique viewers, while VEVO came second with 57.3 million,” according to comScore report “Microsoft Sites climbed to #3 with 54 million viewers, Facebook at number five recorded 49.9 million.”

According to comScore report, “Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion. The average viewer watched a record 19.5 hours of online video content, with the highest engagement recorded on Google Sites (6.3 hours).”

comScore Sep 2011: Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

comScore said that Americans viewed over 6.8 billion video ads, with Hulu generating the highest number of video ad impressions at more than 1 billion.[…]Time spent watching video ads totaled more than 2.9 billion minutes during the month, with Adap.tv delivering the highest duration of video ads at 450 million minutes.

Adding, “Video ads reached 50 percent of the total U.S. population an average of 45.3 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.2,” reported comScore.

comScore Sep 2011: Top U.S. Online Video Ad Properties Ranked by Video Ads

  • 85.3 percent of the U.S. Internet audience viewed online video
  • The duration of the average online content video was 5.3 minutes, while the average online video ad was 0.4 minutes
  • Video ads accounted for 14.7 percent of all videos viewed and 1.4 percent of all minutes spent viewing video online.

comScore Sep 2011: Top YouTube Partner Channels Ranked by Unique Video Viewers

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