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comScore Nov 2011 U.S. Mobile Phone Market: 1 in 10 Mobile Subscribers Now Using iPhone, Samsung Top Smartphone OEM, iOS Gains 1%

comScore Nov 2011 U.S. Mobile Subscriber Market ShareA comScore study revealing key trends in the U.S. mobile phone industry during the three month average period ending October 2011 – surveyed more than 30,000 U.S. mobile subscribers; found “234 million Americans age 13 and older used mobile devices. Samsung ranked as the top OEM with 25.5% of U.S. mobile subscribers, followed by LG with 20.6% share.”

Motorola with 13.6% share was reported third.

Apple strengthened its position at #4 with 10.8% share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 6.6% share.

comScore Nov 2011: Top smartphone OEMs

In the Smartphone platform market, Android ranked as the top smartphone mobile operating system with 46.3% market share (up 4.4 percentage points from the prior three-month period.)

Apple at #2 position, recored a growth of 1.0 percentage point and achieved 28.1% of the smartphone market.

RIM ranked third with 17.2% share, followed by Microsoft 5.4 percent and Symbian 1.6 percent.

comScore Nov 2011: Top Mobile OS Platform

comScore reports that in October, 71.8% of U.S. mobile subscribers used text messaging on their mobile device, up 1.8 percentage points. Browsers were used by 44.0 percent of subscribers (up 2.9 percentage points).

Accessing of social networking sites or blogs increased 2.2 percentage points to 32.3 percent of mobile subscribers.

Game-playing was done by 29.2 percent of the mobile audience (up 1.4 percentage points), while 21.2 percent listened to music on their phones (up 0.9 percentage points).

comScore Nov 2011: Mobile Content usage

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