comScore announced the free availability of its platform for startups. The company is making Tagging completely free. “Tagging” means putting a comScore tag (i.e. pixel) on a publisher’s web page so that company can see the totality of a site’s page views at census level. This data is blended with its panel-based data for a comprehensive view. Previously, the cost of implementing these tags was $5,000, but ComScore will no longer be charging for that set-up cost. Also,
ComScore launched its “Start-up, Step-up” program. Sites with less than one million unique visitors will be able to access a free comScore Dashboard and sites between 1 million and 2 million unique visitors will get special discounted pricing of $799 per month. The dashboard includes data on monthly unique visitors for your site, top ad categories, demographics (age, gender, household income), and more.