comScore July 2011 media metrix ranks revealed that Google sites ranked as the No. 1 online property in July 2011 with 182.3 million visitors. Followed by Yahoo sites with 177.6 million visitors and Microsoft sites with 174.3 million.
Also, ComScore study reports that “Google’s Ad Network led the July ad ranking with a reach of 93.3 percent of Americans online, followed by Yahoo Network Plus with 87.5 percent, AOL Advertising with 87.2 percent, Yahoo Sites with 82.6 percent and ValueClick Networks with 82 percent.”
With the back-to-school shopping season in July, traffic to consumer goods sites increased 13 percent to reach 25.6 million people.
“Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30%), followed by Office Depot with 4 million (up 21%), QVC Sites with 3.6 million (up 5%) and OfficeMax with 2.5 million (up 32%).”
Here is the comScore report in its entirety (read only):