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comScore Forecasts $32 Billion Growth for 2010 Holiday E-Commerce Spending

comScore reported holiday season retail e-commerce spending for the first 21 days of the Nov-Dec 2010 holiday season, as well as its official spending forecast for the season. For the holiday season-to-date, $9.01 billion has been spent online, marking a 13% increase versus the corresponding days last year.

comScore 2010 Holdiay Non-Travel Retail Spending

comScore is forecasting that online spending from the Nov-Dec will reach $32.4 billion, representing an 11% gain versus year ago. In 2009, consumers spent $29 billion on holiday e-commerce purchases. Last year’s e-commerce holiday spending rose by 4% from 2008.

comScore Holiday Consumer Spending forecast

comScore also surveyed of approx. 500 consumers to determine sentiment in regard to holiday shopping season. According to 36% respondents, they’re seeing more discounts, sales and promotions vs. last year compared to just 11% who said there were fewer.


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