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comScore: Black Friday Boasts $648 Million (Up 9 Percent), Thanksgiving Day Surges to $407 Million in U.S. Online Holiday Spending

comScore today reported that the U.S. retail e-commerce spending for the first 26 days of Nov-Dec’10 holiday season, “$11.64 billion has been spent online, marking a 13% increase vs. the corresponding days last year. Black Friday,(Nov’26 saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase vs. Black Friday’09. Thanksgiving Day, Nov’25, achieved a strong 28% increase to $407 million.”

comScore 2010 Holiday Season To Date Sales Figures

Some other notable findings about Black Friday deal-seeking include:

  • Number of visitors to coupon sites on Black Friday grew 4% vs. year ago to 3.6 million visitors, while total number of visits to category increased 16% to 7.4 million.
  • BlackFriday.info was the most visited coupon site on Black Friday with 630,000 unique visitors, followed by CouponCabin.com (543,000), RetailMeNot.com (332,000 visitors) and Groupon.com (332,000).
  • ShopLocal.com ranked as the most visited comparison shopping site on Black Friday with 2.1 million visitors, up 45% vs. year ago.

comScore: Unique Visitors to Selected Sites Featuring Black Friday Deals


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