comScore today reported that the U.S. retail e-commerce spending for the first 26 days of Nov-Dec’10 holiday season, “$11.64 billion has been spent online, marking a 13% increase vs. the corresponding days last year. Black Friday,(Nov’26 saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase vs. Black Friday’09. Thanksgiving Day, Nov’25, achieved a strong 28% increase to $407 million.”
Some other notable findings about Black Friday deal-seeking include:
- Number of visitors to coupon sites on Black Friday grew 4% vs. year ago to 3.6 million visitors, while total number of visits to category increased 16% to 7.4 million.
- BlackFriday.info was the most visited coupon site on Black Friday with 630,000 unique visitors, followed by CouponCabin.com (543,000), RetailMeNot.com (332,000 visitors) and Groupon.com (332,000).
- ShopLocal.com ranked as the most visited comparison shopping site on Black Friday with 2.1 million visitors, up 45% vs. year ago.