comScore’s EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners indicates that Apple’s iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 28.9 million users in the five European markets, outreaching the Android platform by 116%.
With 16.1 million users across these five markets, the installed base of iPhones by far exceeded that of iPod Touches and iPads. The combined 28.9 million iOS users is 116% greater than the 13.4 million combined Android OS installed base, which includes users of both phones and connected media devices running on Google’s operating system, such as the Samsung Galaxy Tab.
Apple ranks as the most heavily represented OEM among iPad owners, with its OEM share of 27.2% particularly higher than its share among all smartphone subscribers (20.6%). Nokia mobile phone users account for the 2nd highest percentage of iPad owners at 26.4%, but this number is well below its overall smartphone market share of 41.7%. Meanwhile, LG, Motorola, Samsung, and Sony Ericsson are all overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 5.9% of iPad users had Android phones across the five European markets.