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comScore: Android and Apple Gain; Microsoft Loses July 2011 U.S. Mobile Subscriber Market Share

Google and Apple have widened their lead in smartphone platform race in the U.S. over rivals Microsoft and Research In Motion, according to the latest July 2011 comScore report;

“Android ranked as the top smartphone platform with 41.8 percent market share, up 5.4 percentage points.”

“For the three month period ending in July, Apple was #2 with 27.0 percent of the smartphone market, up 1.0 percentage points from the prior reporting period. RIM ranked third with 21.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.9 percent),” reports comScore.

In the OEM market share, comScore reports that “Samsung ranked as the top OEM with 25.5 percent of U.S. mobile subscribers up 1.0 percentage points.

Followed by LG with 20.9 percent share and Motorola with 14.1 percent share.

Apple was #4 with 9.5 percent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 7.6 percent share.”

comScore writes that “In July, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.2 percentage points.”

“Accessing of social networking sites or blogs increased 2.1 percentage points to 30.1 percent of mobile subscribers. Game-playing was done by 27.8 percent of the mobile audience (up 1.6 percentage points), while 20.3 percent listened to music on their phones (up 2.3 percentage points),” comScore added.

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