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Click to Directions in Location Extensions on Bing Ads

Bing Ads Location Extensions gets additional enhancements making it easier to find local businesses on search across the Yahoo! Bing Network, and Bing Ads.

The improvements to Location Extensions rolling out in the next week to a small set of advertisers. And, will be available to additional advertisers over the coming weeks.

First up, Bing will now show Click to Directions link on ads with location details. As shown in the image below, a “Directions” link next to the business address, will provide searchers option to either click on the ad title or the directions link. In both cases, advertisers will be charged on a cost-per-click basis.

“Clicking on the ad title will direct searchers to your website and clicks on directions link will take them to either a Bing or Yahoo! maps page with your business’s address pre-filled,” explians bing.

Click to directions in Location Extensions from Bing Ads

There is no additional work required to start displaying the directions link, if you are using Location Extensions in your ads.

Multiple Locations Ads campaigns with more than one location uploaded, will now display with up to 3 location details. “There is no opt-in required to enable multiple locations to display” bing said.

“Using the current location data, Bing Ads will decide when to display one or multiple locations. Rules around maximum distance of 50 miles from the searcher will remain in place,” added bing.

In addition, Bing also made updates that make it easier to manage Location Extensions and also view the results for specific extensions including:

Easy & Flexible Set-up: advertiser can now add business locations and enable Location Extensions using either the updated web UI, the Bing Ads Editor or the new APIs. “you’ll now be able to upload locations at the account level and select which locations to display for your campaign, thereby providing you with more flexibility,” bing explains.

“You can upload up to 100,000 extensions for an account and then pick and choose which ones you want to enable for a given campaign.”

bing notes, this set-up change saving you considerable time and energy as it now allows importing of Google Adwords campaigns and associated Location Extensions data directly into Bing Ads.

Detailed Reporting at the Location Extension level are now available in addition to the already existing regular campaign reports. The easy set-up and reporting will be visible to you as you get access to the enhanced Location Extensions.

“Reports will display spend and click data for clicks on the directions link and each location can be viewed separately,” bing adds.

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