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Click-to-call Ads in AdWords New Call Extensions, Keyword Reporting Among Other

Google rolls out globally new updates to click-to-call setup, ad experiences and reporting in AdWords on Wednesday. In test, since last summer, the call-only ads will now show business names in the headlines after the phone number.

Google is making available to call-only ads for marketeres the following updtes that include: “simplified workflows to set up click-to-call ads faster,” “better ad experiences making easier for people to call you,” “detailed call reporting showing parts of campaigns that drives the most valuable calls.”

Account-level call extensions, is rolling out this week, to help those who use a single number for call extensions—-can now implement the same call extension across their entire account, rather than having them “apply multiple times to individual campaigns and ad groups,” says Google.

Next up, Automated call extensions rolling out to more advertisers in the coming months globally will help in settin up call extensions more quickly. As the program “will automatically identify landing pages that featured prominent phone number, and set up call extension and call reporting for this phone number in advertisers accounts helping them drive more calls to their business.”

Google said, improvements to ad experience that invlove consumers call to advertisers is rolling out to advertisers across the globe invloves, for example, “we started testing business names in the headlines of call-only ads last year to help advertisers maximize high-quality calls from people who intend to call them,” Google explained.

Additionally, it said experimenting other new features in click-to-call ads, including “testing caller satisfaction ratings to show consumers which businesses are delivering a great user experience over the phone” will continue.

AdWords click-to-call ads including caller details
AdWords click-to-call ads including caller details

AdWords call reporting, an easy to set up features “at no additional cost” and available around the world in 23 countries show useful insights and conversions from the calls that advertisers receiving —will sonn adding new call details to keyword and ad copy reports, adding “additional columns for ‘Phone impressions’ and ‘Phone calls’ providing complete view of call performance to help you see opportunities where improvements are required.”

“From call-only ads for marketers who prioritize calls to imported call conversions that allow you to upload own call conversion data directly into AdWords.”

Google in an example explains, “consider using call-only ads on keywords with the highest phone-through rates, or decreasing wait times when you have customers on the phone to improve call conversion rates.”

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