diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


City of Santa Monica Approves Apple’s “Glass House” Retail Store on Third Street Promenade in Blink

Apple plans to build a massive 8,084-square-foot one-story building on the site of the defunct three-story Borders building on the Third Street Promenade that will have a glass ceiling/roof, and a front wall (facade) of glass.

Just 24 hours after it came to light, city staff apparently greenlighted the project, reports Santa Monica Dispatch.

“As it does with all commercial projects, City staff prepared a detailed staff report on the Apple project (though it did not mention Apple and purported not to know who the actual builder was), complete with renderings, and, as it virtually always does, it concluded that the commission should approve the project and it should go forward.”

Glass roof, glass wall…that is, to say the least, unusual, but Apple itself is unusual. At one point during the Wall Street hurly-burly last week, Apple had more cash on hand than the U.S. government, and, of course, it makes beautiful, useful and astonishing things, and Steve Jobs, who created Apple and everything that followed, is himself beautiful, useful and astonishing.

According to author Peggy Clifford who attended the meeting, is that Santa Monica Planning Commission approved the project without even discussion:

Nothing surprising there. The surprise was that the staff put the project on the Consent Calendar. I cannot remember any large, complex commercial project ever going on the Consent Calendar. Apple was the only item on last night’s Calendar. And, under the rules, the Consent Calendar is approved as a whole – unless someone wishes to pull at item for discussion.

And in that crucial blink, the commissioners approved the Consent Calendar (aka Apple Glass House), and that was that – except for a staff report on the redesign of the Project Case List, after which they adjourned.

As per the project documentation:

“The store will have a 8,084-square-foot building with a 5,210-square-foot basement and the front fa

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...