No, seriously. I’ll do it. One million. That’s a drop in the bucket – 1/500th of what you’re planning on spending.
It’s a crazy idea. It’s insane.
You’ve got your work cut out for you with a mindnumbingly lackluster launch – and the remainder of your media blitz needs to be coherent. You need to begin illustrating Vista’s biggest strengths and benefits:
- The new Start Menu can help you find things faster
- Fast USB sticks can speed up your system instantly
- Program-independent volume control will keep your sounds in check
- The Windows Explorer exposes tons of file metadata
- Parental controls will keep Mom and Dad happy
- Checking for updates and problem solutions has never been easier
- Guided Help takes interactive learning to the next level
- Both wired and wireless network management are smarter
- There’s an infinitely more stable video driver model in place
- Hardware-accelerated eye candy on the desktop is awesome
It’s not just about selling a new operating system, though! You have to let people know where they can find help during this transitional period – when their software and/or hardware might not work like it used to work in XP. If you don’t address those issues head-on, Windows will start bleeding mindshare like never before.
Microsoft, Windows vista, Advertising, Promotion, Chris Pirillo