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Nov232010

Chitika “Ignoring Bing and Yahoo! Costing Publishers Loss of Search Traffic & Big Bucks

According to comScore, Bing and Yahoo! now controlling about 28% of the search market.” — “Publishers who ignore Bing are missing out on huge traffic and revenue opportunities” — Search ad network Chitika says that many of the publishers on its network almost 50% are receiving less traffic than they could if they were to pay more attention to BingaHoo:

bing-yahoo

Among the stable of publishers who run Chitika, a staggering 47% are receiving less traffic from Bing and Yahoo than they should be. With a network-wide average of 23.58% of all search traffic coming from a Bing-powered search engine, that’s a lot of missed opportunity, opportunity now coming from a single source.

The company says, “on average, publishers who don’t optimize for Bing are missing out on a 9.4% bump in traffic.”

[Source]

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