“Chinese search market is very lucrative with a value of $293 million in Q3 2009. Microsoft is looking to increase the popularity of its Bing search engine in China and Microsoft issued a statement saying, “Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft. We specially set the search technology center in China to get a deeper understanding of what Chinese users need, to be able to deliver the best product to them”. Microsoft hopes to get off to a similar fast start with its Chinese-language Bing site, which is still in its beta phase following a low-key launch in June. China is home to the world’s largest Internet market by users at more than 350 million. Credit Suisse analyst Wallace Cheung said, “Google is taking a big share of (the China market), roughly 30 percent but it is not yet threatening Baidu. Bing is still very far away,” Reuters reports.
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