At Advertising Week 2010, Microsoft Advertising announced that a full lineup of companies is bringing its brands to Kinect for Xbox 360. Chevrolet, Sprint and T-Mobile USA Inc. will each launch respective ad campaigns throughout the Kinect console experience, “Kinect Sports,” “Kinect Adventures” and “Kinect Joy Ride” game titles.
Chevrolet to launch a multiscreen ad campaign that allows consumers to test-drive Chevrolet vehicles in “Kinect Joy Ride.” Chevrolet will then kick off new year with an ad campaign in Kinect Hub showcasing the same vehicles.
Sprint is sponsoring the launch of “Kinect Adventures” with a co-branded retail experience on Xbox LIVE and a sponsored contest in which “Kinect Adventures” players have chance to get their pictures featured on Xbox LIVE. Consumers attending New York Comic Con can play “Kinect Adventures” at Sprint booth.
T-Mobile is taking advantage of immersive user experience in “Kinect Sports” with fixed product placement throughout games including volleyball net signage, custom bowling balls and foam fingers held by the arena audience. Also, during holidays T-Mobile will support “Kinect Sports” Play & Win programs with two Xbox Family Game Nights in November and January.