comScore reports that “Canada has the highest penetration of Internet access, with around 68% of Canadians routinely surfing online, against 62% in France and Britain. Close behind is 60% of Germans going online and, south of the border, 59% of Americans.”
The laggards are Italians, where only 36% of the population goes online, according to comScore.
Web-addicted Canadians now spend an average 42 hours a month surfing the Web, up from 40 hours in 2009, and view an average 147 videos a month on YouTube and other online video websites.
And around 17 million Canadians, or 51% of the population, have Facebook accounts. Canada has a vibrant Twitterverse, with an estimated 5% of the traffic routinely following the world domination of homegrown pop idol Justin Bieber.
Despite Canada’s broadband connectivity, Canadians still lag Americans in their embrace of so-called “smart TV.” Netflix is only a recent entrant into the Canadian market, while Google TV and Apple TV have yet to break through north of the border.