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Bing Ads Editor Now Support Custom Ads for Native Ads; Expanded Text Ads Pilot Begins

Bing Ads Editor version 11.2 with some efficiency upgrades to help you manage your campaigns faster is available as of today August 23, 2016.

The version brings support for Callout Extensions, Custom Ads for Native.

With this release, Callout Extensions are now supported, which enrich your ads by highlighting the best of your business.

You can now efficiently manage them in bulk. Each campaign and ad group can have up to 20 Callout Extensions associated.

Bing Ads Editor has Shared Callout Extensions, enabling you to create one Shared Callout Extension, and then associate it with multiple campaigns and ad groups.

Bing now de-duplicating items for you in Editor 11.2. While importing, “any duplicate items except one will be skipped, eliminating the need for you to manually delete them,” the team stated.

Custom ads for Native give advertisers the ability to provide ad copy for Bing Native Ads that is different from their search ad copy.

“This feature gives advertisers the power to create separate ad text for native and search; and native ads will serve only for native placements as long as there is at least one search ad in the ad group,” bing ads team explained.

In order to create Custom ads for native, simply select “Native” as “Ad format preference” for your text ads in Bing Ads Editor. Learn more about Bing Native Ads.

“Native ads perform better when they explain benefits and entice users to read more about a product and service, as opposed to a typical call to action in a search ad,” the team added.

Bing Ads Editor Shared Callout Extensions

bing Ads editor Custom Ads for Native

Begining today, ‘Expanded Text Ads’ is now available for pilot to all Bing Ads customers.

“Customers with pilot access will be able to sync AdWords campaigns using Expanded Text Ads to Bing Ads using Google Import in addition to manage Expanded Text Ads using Bing Ads Web UI and Bing Ads Editor and Bing Ads API,” explains Jamie Chung, Bing Ads program manager, in the pilot announcement.

Additonally, Bing Ads is also surveying advertisers about whether they “have any concerns or open questions with Expanded Text Ads.”

For those new, ‘Expanded Text Ads’ is a new mobile-optimized ad format that “enables your customers to craft longer ad copy and optimize their ad text to better engage with searchers before they click on their ads,” bing explains. And, it gives you a way to “create more compelling calls to action for consumers and drive higher conversions to your business. “

Expanded Text Ads in Bing Ads

ETAs works seamlessly on mobile, tablet and desktop devices.

To get into the ETAs pilot access, by filling out Expanded Text Ads survey with the Customer IDs that you would like to be enabled here.

According to the note, it may take up to a week to get ETAs activated in your account after signing up, as you will be placed in a queue as the team begin to enable customers with pilot access.

An email confirmation will be send to the address you provide so that you can get started, bing stated.

Learn more about Expanded Text Ads here.

Bing Ads Expanded Text Ads : Edit an ad

Update 08/24:

With holidays approaching, it’s the best time of year to launch a Bing Shopping Campaign.

In fact, during the Holidays, the companty notes, Bing Network searchers spent 20% more than the average internet searcher.

To take advantage, Bing Shopping Campaigns are where to start.

“Bing Shopping Campaigns are the new, optimal way to manage your product ads and they offer advertisers more control over targeting, easier management of products, and deeper insights into performance data,” bing explains.

Bing is held a special edition webcast, for you to learn how to Launch a Bing Shopping Campaign for Holidays, where youll learn:

  • How to dominate the SERP with Shopping Campaigns
  • How to set up a campaign from ground up:
  • Creating a Merchant Center
  • Creating a Product Feed
  • Creating a Bing Shopping Campaign

Watch the webcast here.

Bing Shopping Campaign for Holidays

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