Garrett French, I remember some heady days at WebProNews when we got on the front page of Google News for the first time. 50,000 page views on a single story was exciting indeed, and I can only imagine the writers there today crafting work for Digg.
Danny Sullivan wrote recently regarding social media optimization – he’s quickly becoming a major fan. In “Beyond Google: Social Media Engines First, Other Search Engines Second” he writes “They [Digg, Reddit, Netscape] are traffic powerhouses you can’t ignore.”
I fully agree, but I want to wag my cautionary finger for a moment regarding that Digg-bait piece you just started, and to point you to some folks who’ve been less than exuberant about social media.
For one Sullivan runs a blog that sells advertising. Advertising sells on a CPM basis which means Sullivan’s selling page views. Digg, StumbleUpon, Reddit and Netscape can bring in massive page views, but you have to ask yourself – do I sell page views?
GreatScott, who works for SEOMoz, noted their great success with the snarky media site Drivl (weird I don’t see ads on the site – it’s a client site so I assume they’re getting paid, unless they’re writing for fun and education).
Their linkbait (market-targeted writing) only campaign on this blog seems to be working:
Well, when we were handed Drivl by our client at the end of October, it had about 90 inbound links and an average of 50 visitors per day (after about a year online). In the three months since we took it over and relaunched the site, we’ve gained over 19,000 inbound links and average around 5,500 daily unique visitors.
Content, Social Media, Marketing