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Borders Kobo powered eBook Store and BlackBerry, Android app Launched

Borders launched its “eBook store,” powered by global eReading service Kobo, with more than 1.5 million titles, including thousands of free titles, available in a variety of formats, including ePub, mobile and PDF. The store launch follows successful introduction of Borders iPhone and iPad apps, powered by Kobo, as well as introduction of Kobo eReader and Aluratek Libre eReader on Borders.com.

“To provide additional value around its digital offerings, retailer will offer its Borders Rewards loyalty program members benefits ranging from special gift cards and free shipping on certain items, to exclusive offers on popular digital series, double Borders Bucks incentives on purchase of eReaders, as well as other valuable offers.”

More Info: Borders eBook Store

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