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Borders Announces “”Borders — Get Published” Blogger-centric e-Reader Publishing Platform

Following last week’s debut of “Kindle Singles,” a new shorter-form publishing format exclusively for Amazon’s Kindle e-reader. Borders announced its own blogger-centric e-reader publishing platform called “Borders — Get Published.”

Powered by BookBrewer, “Get Published” will let independent authors publish and sell their e-books through Borders e-book store in a quick and easy fashion. Borders is specifically targeting bloggers with this service, promising “Blog to e-book in 10 minutes.”

Users simply copy and paste their document or import their blog into the BookBrewer Web interface. The service offers tools to edit content, add images, and break content into chapters, and documents are published in ePub format,

The service includes two publishing packages: $89.99 Basic Publishing option, and $199.99 Advanced Publishing Package gives Authors full rights to their ePub file, which they can distribute in any way they choose.

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