P-I reporter John Cook has an interesting post from the Zino Zillionaire Investment Forum, where Bob Herbold, the former Microsoft chief operating officer, spoke today. Herbold discussed themes from his latest book, “Seduced by Success: How the Best Companies Survive the 9 Traps of Winning.” An excerpt from John’s post:
Interestingly, the former Microsoft executive spent the first part of his talk discussing how Apple outflanked the entrenched player, Sony, in the music business. No mention of how Microsoft missed that opportunity, but Herbold uses the Sony example to show that companies that stick with existing business models are doomed to make big mistakes.
Herbold, who spent seven years at Microsoft before retiring in 2001, said that Steve Jobs did some very smart things by creating a small, secretive group within Apple to develop the iPod. He said that Sony fell into the trap of “sticking with yesterday’s business model,” allowing an opening for Apple to exploit. Apple, he said, has used the iPod advantage over the past seven years to revitalize its desktop computer business.
Microsoft, Bob Herbold, iPod, Apple, Mac, Interview