diTii.com Digital News Hub

Sign up with your email address to be the first to know about latest news and more.

I agree to have my personal information transfered to MailChimp (more information)


BlueLithium Ad Network Acquired By Yahoo!

Yahoo acquires BlueLithium, U.S. fifth and U.K.’s second largest advertising network with 145 million unique visitors every month. The acquisition deal was closed with an agreed amount of $300 million buyout stake.

The combination of BlueLithium’s network and Yahoo’s engaged audience will provide an unprecedented buying opportunity across what we believe will be one of the world’s leading online display ad networks.

The acquisition of BlueLithium will benefit both companies’ advertisers and publishers as this will provide them with high quality ad inventory and the necessary ad targeting and analysis tool.

“We believe that Yahoo! is the ideal home for BlueLithium, as we share a common goal of providing both advertisers and publishers with high quality inventory and the essential targeting and analytical tools that are necessary to reach the right consumers at the right times.

Share This Story, Choose Your Platform!

Get Latest News

Subscribe to Digital News Hub

Get our daily newsletter about the latest news in the industry.
First Name
Last Name
Email address
Secure and Spam free...