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BLTWY: Celebrity Side of Politics By Msnbc Digital Network and BermanBraun

BLTWY is a new online destination focused on politics, but with a small twist. For the creation of BLTWY, MSN joined forces with BermanBraun and the Msnbc Digital Network. Essentially, users willn’t get a plain vanilla political website with the issues that matter, polls or policy at the core, but a hotspot which brings the celebrity side of politics into the limelight, promises Gina Stikes. “Politicians have now become part of popular culture and de-facto celebrities, attracting considerable media attention,” Stikes explained.

“BLTWY offers an entertaining — and often humorous take — on the world of politics.”

MSN and BermanBraun have worked together in the past on a project similar to BLTWY. In fact, users might recall the launch of Wonderwall, a site designed to deal with celebrities.

“BLTWY is an extension of the popular entertainment and celebrity destination Wonderwall and leverages the same entertaining voice and innovative presentation,” Stikes added.

More Info @: BLTWY


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