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Blinkx Video Ad Targeting ‘Yoga Moms, Gossip Girls, Infonauts’ and more

Blinkx offered contextual video advertising through its Ad Hoc program, which matches ad keywords against a speech-to-text translation of the video, as well as all the tags and titles associated with that video. “We are extending targeting in Ad Hoc from contextual to behavioral,” says CEO Suranga Chandratillake. Overall, blinkx powers 17.5 million video searches a day across its network, which reaches more than 60 million people a month. But for now, the behavioral targeting will work only on blinkx.com, which’s a small part of its overall reach. Using cookies, Blinkx will assign psychographic profiles to people base don what they watch. It’ll start with nine profiles, including Yoga Moms, Digital Dads, Gossip Girls, Adventurers, and Infonauts.


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