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Black Friday Boasts $816M in U.S. Online Holiday Sales, Up 26%, Over 50M Americans Visited Online Retail Sites; Thanksgiving Day Online Spending Jumps 18% to $479M

comScore is reporting that for the holiday season-to-date, $12.7 billion has been spent online, marking a 15% increase versus the corresponding days last year.

According to November 27, press release of U.S. retail e-commerce spending for the first 25 days of the Nov – Dec 2011 holiday season, comScore reported that “Black Friday i.e. Nov. 25 saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26% increase vs. Black Friday 2010.”

Adding, that Thanksgiving Day (Nov. 24), achieved a strong 18% increase to $479 million.

“Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,” said comScore chairman, Gian Fulgoni.

comScore analyzed several Black Friday deal sites for the five days ending Black Friday (Nov. 21-25, 2011) — “Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35%. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple,” revealed comScore.

comScore: 2011 Black Friday online sales

comScore: 2011 Black Friday Unique Visitors to Sites Featuring Black Friday Deals

comScore: 2011 Top Visited Online Retailers on Black Friday

Also, Experian Hitwise is reporting, a total US visits to the top 500 Retail websites increased 2% on Black Friday and received over 173 million US visits.

“Traffic has increased each day leading up to the Thanksgiving holiday and the total visits dipped slightly (-1%) on Black Friday compared Thanksgiving Day 2011.”

Hitwise says that the major retail websites experienced growth on Black Friday, including Amazon, Best Buy, JC Penney, Sears and Kohl’s. Amazon.com was the most visited website on Black Friday for the 7th year in a row.

Hitwise: 2011 Total U.S. vistis to Online Retailer on Black Friday

Hitwise: 2011 Top categories driving traffic on Black Friday

Hitwise: 2011 top visited retail sites on Black Friday

In a seprate report Hitwise is reporting the total US visits to the top 500 Retail websites increased 9% on Thanksgiving (received over 176 million US visits). “Traffic increased each day leading up to the Thanksgiving holiday and the total visits jumped 57% on Thanksgiving Day from the previous day, Nov. 23, 2011.”

Hitwise: 2011 Total US visits to top 500 Retail websites on Thanksgiving

Hitwise: 2011 categories driving traffic on Thanksgiving Day

Hitwise: 2011 top visited retail sites on Thanksgiving Day

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