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Nov172018

Bing’s Black Friday Update Introduces Phone Comparisons, Product Insights More Features in Search Results

Bing has launched a series of new features to its Search results designed to help people with their holiday shopping-related searches this Black Friday and Cyber Monday.

First up, the updated Bing Shopping experience now using (AI) artificial intelligence-powered algorithms to provide both relevant and organized search results.

“With Black Friday and Cyber Monday just around the corner, we want to make sure you have access to the best deals across many of the top retailers—without the stress of having to clip coupons,” stated Bing.

Here is an overview of new features releasing today:

Black Friday Specific

Just in time for Black Friday and Cyber Monday, Bing has designed new features to assist people to shop stress-free for the best deals without having to clip coupons.

The Black Friday specific features include:

A new browsable infographic designed for Black Friday shopping on the desktop and mobile devices is available now.

This Black Friday experience displays information, like how long an offer lasts, nearby stores, or other ongoing promotions.

Users can search specially organized and categorized repository for a specific store for the items and Bing will automatically extract the best deals from the flyer image.

Back Friday details are accessible from the regular Bing shopping tab. Just search for the name of a store or item from the “Black Friday.”

The flyers tab around Black Friday filled with many deals will update in real-time as new coupons and deals are published.

Here is an image of how Bing’s Black Friday flyer tab looks:

Bing Search Black Friday Flyer Tab

Phone Comparisons

Smartphones which are the most common purchase often made during the holiday, this Black Friday Bing will now return comparisons of smartphones directly in its search results.

This will help buyers in better understanding each model to find the best suited their needs.

Bing’s comparison shop can be triggered by searching for a query like “iPhone x vs Samsung galaxy s9.”

Bing will then serve the results like the one shown in the image below:

Bing Search Black Friday Phone Comparisons Shopping

Comparison information is pulled from authoritative sources that include ratings, expert reviews, and product highlights.

Product Insights

To assist people in knowing the buzz around new products, Bing will show details about the products and devices right on the search results.

The feature can be activated by entering a simple query like “best laptops,” Bing will then display the results as shown in the image below:

Bing Blacky Friday Product insights in Search Results

Bing’s synthesized product insights include key features, ratings, and reviews, as well as links to articles.

That’s not all, the new intelligent features will continue to work through out the holidays.

Bing says it will be adding more stores, more offers, and different promotions after the Black Friday.

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