Parents are paying more attention to prices this year as they stock up on their kids’ back-to-school supplies. According to a recent Bing survey, 80% people responded that they’ll check multiple stores and websites to compare prices this year, with the majority of parents (52%) admitting price outranks value, style and brand when it comes to making back-to-school purchasing decisions.
The survey also indicates that many parents will decrease spending altogether. 50% parents said they’ll recycle their children’s clothes rather than purchase new ones this year.
“With their parents tightening purse strings and changing their shopping lists, students also plan on exercising prudence on back-to-school spending this year. 60% student respondents claim they wouldn’t buy a new computer without a trusted friend’s opinion first. In addition, 49% plan to actually spend their back-to-school budget on school supplies this year while just 10% plan to put their cash toward back-to-school partying instead,” Microsoft stated.
Here’re some specific tools Bing offers to help this back-to-school season:
- Bing Shopping experience makes organizing items by category more intuitive by providing users with 28 distinct shopping categories and over 300 subcategories.
- Bing for Mobile (m.bing.com) deals aggregates the top deals in your area, including deals from Groupon, LivingSocial and Tippr, and gives people access to over 200,000 local coupons in more than 14,000 cities in the U.S. Parents can save time and money and feel more confident about their purchasing decisions by searching for daily deals, nearby deals, keywords or deals by category.
- Bing Social. Bing Shopping not only provides product comparisons and reviews, it also allows you to share your shopping lists with your Facebook friends so you can rest assured your items are friend-approved before making the big purchase. Students who care most about getting their friends’ approval on products can also share the deals they find directly from Bing for Mobile deals.
[Source: Microsoft Press]