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Bing Snapshot’s “Satori” Tech Now Helps Understand ‘People, Places & Things’

Microsoft’s Bing search engine has been steadily growing the “Snapshots” over the past year, which enables answers at a glance in the center column of the search results page.

The Satori and LinkedIn now helping Bing features the profiles of “web-active” users, professionals and celebrities in its Snapshots bar and has a significantly better understanding about places and things.

Microsoft says today’s updates marks the “most significant updates to Satori (which you will see show up in the Snapshot feature on Bing) since its introduction.”

The Spanshots, which was started with movies, restaurants and hotels–has now grown to help better understand relationships between (people, places and things).

Here’s the latest rundown on improvements, according to Bing:

  • Professionals: Now, when you’re looking for information on a new colleague, you’ll see things such as where they went to school, where they have worked as well as related searches for people.
  • Famous People and Celebrities: Facebook, Twitter and Klout now making it easier to find celebrities official social media pages in one place. Bing says, similar to professionals, here also it’s showing what else people searched for related to a celebrity.

    “When you hover over the “People also search for” photos, you’ll see an explanation of how each is related to that celebrity, and for certain celebrities you can even see current and former flames,” Bing explains. For example, when searching for John Kerry, you will see summary information, alongside photos of Hilary Clinton, President Barack Obama and former President George W. Bush.

  • People & LinkedIn: Bing now provides quick facts based on publicly available information from LinkedIn and Wikipedia. In short, Bing now show additional people info such as education background, related people as well as have more “people results” appearing.
  • Places: In this category, Bing says, it will show detailed information about landmarks, lakes, rivers and mountains–including information such as related people and searches, climbers in this case.
  • Location searches provides an overview of the city, including population, nearby airports, attractions and other cities people searched for–reflecting Bing’s understanding of peoples’ intent when conducting queries about this specific type of entity versus another.
  • Questions & Answers (Things): “What is the highest mountain in the world,” or “who played Morpheus in The Matrix”, Bing says it’ll now show the most pertinent information about the “things.”

Bing Snapshots Satori: People Search - Professionals, Famous People and CelebritiesBing Snapshots Satori: Places Search: Landmarks, Lakes, Rivers and Mountains

Also, Bing has now begun showing “sort of” rich snippets “authorship” markup on its search results pages.

As you can see in the picture below, miniature images of the president Obama appearing next to links to whitehouse.gov and Wikipedia. Of course, these pages, are not authored by Obama, but certainly are about him. If you scroll further and you also see different images of the president beside links to The Huffington Post and Biography.com.

A quick check using Google’s Structured Data Testing Tool, reveal the page doesn’t contain authorship markup–the only microformat data on the page is rdfa information for admins, document title and image.

The image URL is the same image listed in the Bing results page. And, a quick look suggests a relationship between Bing’s images and rdfa markup.

“We’re constantly updating and refining the Bing search experience,” a Microsoft spokesperson said. “Before any changes are implemented they undergo intensive testing and experimentation to ensure the best possible user experience. We have nothing further to share at this time.”

Bing Shows Peoples Images next to Links on SERPs

Watch this video demostraing the update to Satori:

Bing Snapshots Satroi Update

Update 03/27: Bing has recently addd new filter to help sort search results by “time period.”

Now whenever you search, you will see a filter at the top of the results page which lets you narrow down your search based on time period.

If you sort by “Past 24 hours”, Bing will show you the top links that have surfaced over the course of the past day. The analogous applies for “Past week” and “Past month.”

New bing aytime search filter

Or, if you choose the “Past 24 hours” filter (performed at 1pm PT Tues 3/26), you get:

New Bing 24-hours search filter

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