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Bing Shopping Now Support UET Tags, Multiple Images and More

Improvement to Bing Shopping Campaigns announced Monday to help advertisers do more as the new features now introduces easy setup, improved account maintenance, and increased reach for their campaigns.

Bing is now allowing advertisers to get domain verification via Universal Event Tracking (UET) tags, so they can fast set up a Bing Merchant Center (BMC) store.

Also, new reports launched today, include product match count and targeted product insights ensuring you no product is missed out. And, the new BMC notifications shows about product offer statuses.

Additionally, aiming to help advertisers drive more-informed shoppers to their Product Ads, Bing will begin dispalying multiple images in the Product Ads by the end of this month.

Below you can find more detailes about today’s launch.

Create BMC Store With UET Tag

With new domain verification via UE tags. advertisers can now quickly create a BMC store, as it’s required to list shopping product offers on Bing. Until now, while creating a store the domain verification could only be done through Bing Webmaster Tools, but with UET tags it becomes easier than ever.

This feature help you save time by quickly verifying, claiming, and creating a BMC store. And, also it speeds up setup, with a few simple steps to verify and claim a store domain.

Once a domain is tagged with UET tags will show up in BMC store creation workflow, than just select “Validated via UET tag” option for domain validation, and pick a domain in the destination URL field to finalize store creation.

In the screenshot below you can see Bing Ads Store domain validation:

Creating Bing Merchant Center store with UET tag

For more detailed steps on how to create a BMC store via a UET tag, check out this Help Center article.

Matching Product Count Data in Shopping Campaigns

Aiming to help advertisers figuring out any delivery related issues and helping them out in correcting their Product Groups structure, Bing introduces four new columns in the Product Groups grid, such as:

  • Products Submitted show total number of products submitted/uploaded to a store.
  • Products Ready to Serve show products that have bid associated, error-free and are eligible to serve.
  • Products Targeted are that being bid upon by the product group (excludes all excluded nodes and campaign filters).
  • % Products Targeted is the percentage of products based on the total products submitted that are being bid upon in the product group.

An image of matching product count data in shopping campaigns:

Matching product count data in Bing Shopping Campaigns

Also, you can see matched products at the campaign, ad group, and product group level across all campaigns in any account by fetching product match count report from Reports -> Product ads -> Product match count. Below is an example screenshot of Product Match Count on Bing Ads:

Below is an image of product group selections:

Bing Shopping Campaigns : Product Group Selections Image

Product Rejection Notifications in BMC

These new notification via email in Bing Merchant Center makes it easier to monitor product offer statuses by informing you of product rejections as well as all expiring products in the store. Just sign up for these notifications by adding your contact email ID to the technical contact list in the store settings.

Here is an screenshot of a form describing contact details and notifications:

Contact details form and Product rejection notifications in Bing Merchant Center

Additional Images

As of now each product ad has a single image associate with them, but now Bing allows including multiple images ( i.e. total 11 ) in product offer feeds that are dispalyed in the search ads to help drive more traffic, increase ad engagement, and show searchers your product from different angles and or with product staging elements, says bing.

Additional images feature makes a total of up to 11 images i.e. [ one main image plus 10 additional images ].

This feature will be coming by end of April. But, bing encouraging advertisers to start right away with these additional images, which can be add as a “list of comma-separated URLs a in product feed using existing optional column [additional_image_link].” “The same validation rules as [image_link] will apply.”

Here is some additional information you need to know:

  • Values may be displayed, so we recommend you use values that users can understand.
  • You can have up to 10 images, separated by a comma (,) delimiter.
  • “%2C” value in the image URL should be considered as (,) and part of the image URL link (for example, two image URLs that contain commas will look like: http://www.bingshop.com/image2%2C3.jpg,http://bingshop.com/image2%2C4.jpg).

In the screen shot below an example of product image vs thumb nail image of womens shoes:

Bing Product Ads: Example image of product images and thumbnail images

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