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Mar032018

Bing Releases Entity Search API Generally in More Regions

Bing’s Entity Search API generally available now to all United States users as well as in other regions, including: Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom.

The API enable developers create a more engaging user experience as it allow them to programatically fetch Bing Knowledge Graphs’ rich contextual data on topics, such as people, places, things, and local businesses into blog or website or any application. This information comes from the Bing Knowledge Graph and is currently used in Microsoft products such as Bing.com, Cortana, Xbox, Office, Skype and more.

With today’s improvements, Bing now extended coverage support to now include multiple international markets and many more entity types, such as famous people, places, movies, TV shows, video games, and books.

Also, developers using Bing Entity Search can provide their users’ with the information needed, so they can perform searches in context, instead of forcing users to switching apps to perform web searches. As it allows them to easily identify most relevant entity results based on the search term.

Below you can see a Bing Entity Search API demo screenshot:

Bing Entity Search Example Screenshot

Millions of Bing users around the globe use rich information from the Bing Knowledge Graph every day, on Bing.com, Cortana, Xbox, Office, Skype and more. Our API partners, like Jibo, use the Bing knowledge graph to add smarts to their products to understand and respond to human queries.

So are you now thinking, “How do I use this technology in my application?”. Below is a short list of ideas to help you explore possibilities:

  • Messaging app that could provide an entity snapshot of a restaurant, making it easier for a group to plan an evening.
  • Social media app that could augment users’ photos with information about the locations of each photo. A news app could provide entity snapshots for entities in the article.
  • Music app that could augment content with snapshots of artists and songs.
  • Camera app that could use Computer Vision API to detect entities in an image and then use Entity Search API to provide more context about those entity inline, and so on.

The standard pricing of Bing Search Entity starts at $3 per 1,000 transactions, and you can get 100 transactions per second through the API.

Start experimenting with the API over here.

Update 03/06: Bing in a tweet has confirmed of support for JSON-LD formatted Schema.org markup. Existing support includes validation for schema.org markup in Microdata or RDFa format only.

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