“Bing Is For Doing” is the catchphrase that Microsoft has been using in the TV commercials to promote its decision search engine Bing.
In the latest TV advert that went live on June 1st, Microsoft shows that before Kevin Cook went to Hawaii for the first time he searched Bing and asked his friends for their experiences and opinions.
“It’s amazing what you can do when your friends are part of your search,” Microsoft said.
But in a bit of irony, the new ad literally suggests jumping off a cliff but then warns in small print, “Do not attempt.”
The ad begins with “Kevin Cook” using the new social features in Bing to ask friends for any recommendations to do in Hawaii. Along comes his friend Neil Black who suggests jumping off a cliff. OK, a big rock, though some of the videos he links to call it a cliff jump.
Kevin clicks on the link to get a list of videos right on Bing that tells him more about the place to jump (as shown in the picture below).
However, if you try to click the link, it doesn’t do anything. Bing in an email says,
that “this type of page appears if you share a link from the results. So if you found a video in Bing, then shared that link through Bing, you’d get to a page like shows in the ad.” In fact, here is the link.
While on search engine news,
The latest comScore search market share report shows another monthly decline for AOL and 9th consecutive monthly decline for Yahoo’s search market share and a new low.
While Bing was flat, Google continued gaining search market pie.
- Google had a 66.7 percent search market share in May 2012 vs. 66.5 percent in April 2012.
- Bing search market share in the May 2012 was at 15.4 percent vs. 15.4 percent in April and 14.1 percent a year ago.
- Yahoo was low at 13.4 percent vs. 13.5 percent in April and 15.9 percent a year ago.
- Ask at number four position had 3 percent search market share in May vs. 3 percent in April.
- AOL drops to 1.5 percent vs. 1.6 percent in April.
In mobile search market share, Google enjoys a roughly 95 percent share in the US market.
US search market share graph representation – May 2012 vs May 2011: