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Bing Now Support ClaimReview Markup, Dispalys Fact Check Label in SERPs

The ClaimReview markup feature is now available on Bing, as it adds a new UX element, called “Fact Check” label, for users to find fact checking information on news, major stories and webpages within the Bing search results page (SERP).

The label will support a broad range of categories including news, health, science and politics, on both news articles and web pages, that contain fact check information and allow users to judge the trustworthyness of the information published.

Additionally, Bing may also apply this label to any web page that has schema.orgs’ “ClaimReview” markup included on the page. Bing says, it determines fact check on an article through the schema.org ClaimReview markup. And, it also looks for sites, that follow commonly accepted criteria for fact checks including of third-party fact checking organizations.

Further, Bing notes, the inclusion of ClaimReview schema markup on a page doesn’t make it eligible for showing the Fact Check label, as it may be ignored, if the sites don’t follow criteria for the ClaimReview markup. Other additional factors like reputation of the site and more are taken into account as well as to determine if and when the tag should show.

In the example picture below, you can see Fact Check label for a news article in Bing SERP:

See this example of Fact Check label on a website in Bing SERP:

Bing SERP: Fact Check label for a website

Bing, also has shared a few characteristics involved while determining fact-checking sites, and advises users to consider them before using this tag for articles or webpages on their sites, including:

  • The analysis must be transparent about sources and methods, with citations and references to primary sources included.
  • Claims and claim checks must be easily identified within the body of fact-check content. Readers should be able to determine and understand what was checked and what conclusions were reached.
  • The page hosting ClaimReview markup must have at least a brief summary of the fact check and the evaluation if not the full text.

Last but not least, Bing may also penalize a site, if it founds a Claim Review tag, without appropriate fact checking being done by the webmaster, as this is a violation of its webmaster guidelines, bing says.

schema.org ClaimReview markup

For more information on how to implement and use this tag, head over to https://schema.org/ClaimReview.

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