Research in Motion (RIM) at the BlackBerry World 2011 conference on May 3 has announced that it will make Bing the default search engine on BlackBerry devices starting this holiday season.
“Central to this collaboration, , Blackberry devices will use Bing as the preferred search provider in the browser, and Bing will be the default search and map application for new devices presented to mobile operators, both in the United States and internationally. Also, effective today Bing will be the preferred search and maps applications with regular, featured placement and promotion in the BlackBerry App World carousel.
Bing is also now shipping as the default search experience, and map app, for the newly released BlackBerry Playbook. Together, we’ll also market and promote the strength of our joint offerings as “Making better decisions with Bing on BlackBerry.”
A Microsoft spokesperson elaborated with a few more specifics:
Today, Bing and Research In Motion (RIM) announced a partnership to make Bing the preferred search and maps provider on all new BlackBerry devices. Bing will be the search default for the Blackberry browser, and the default search and maps provider on new RIM devices presented to mobile operators in the U.S. and select international markets. The Bing for Mobile BlackBerry App is also available for download in the BlackBerry App World store, and is a preferred app.
Microsoft and RIM aren’t talking about the terms of the deal, according to a Microsoft spokesperson. The deal seemingly includes other technologies, going forward, as Tech Republic’s Jason Hiner noted in his coverage:
The two companies are going to extend this search/maps partnership to bring “augmented reality” — a combination of maps, GPS, photo search, and more — to BlackBerry platform. They’re also going to integrate this with BlackBerry Messenger (BBM), RIM’s popular combination between IM and social networking.
[Source: Bng Search blog]