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Bing Mobile Search Results Now Supports AMP Pages

Bing, who is a member of Google’s Accelerated Mobile Pages (AMP) open-source effort today announced that AMP will now work directly from their mobile search results.

By enabling AMP on web pages Bing is now making the mobile experience faster for its users. To carry out this, Bing has released Bing AMP viewer and Bing AMP Cache.

Bing on Monday started rolling out the AMP viewer and AMP carousel to news carousel in mobile search results in the United State.

Now, people looking for trending news topics will now see a news carousel of AMP pages at the top of their mobile search results pages.

Those in the US can try out this feature by navigating to https://www.bing.com on their mobile devices and making a search for news related queries.

Here is an example image of the news carousel for NASA:

AMP-enalbed Bing Mobile Search Results Pages (SERPs)

Same as Google, Bing will also show a lightning bolt icon in the search results to indicate AMP pages. Tapping on the AMP icon in the search results will take people to the source of the story.

Today’s release is a first part of the phased global rollout, says Bing. This will make way for more websites in more countries as well as on other links in the search results pages.

AMP protocol cache and serves cached copies AMP content published on the web for faster user experiences on mobile.

Bing has some advice for webmasters and advertisers who create AMP content:

In order to enable AMP published content within Bing, “you need to allow the Bingbot (Bing’s crawler) to fetch AMP content and allow cross-origin resource sharing (CORS) for bing-amp.com domain,” says Bing.

CORS sharing for the ampproject.org domain, which is already authorized by most of the AMP enabled sites and advertisers.

Now it’s also required to add bing-amp.com to the allowed list of CORS to enable Bing to server APM-enabled content on its mobile search results.

In other AMP related news, just ahead of the AMP Contributor Summit, which is happening at Mountain View, California, headquarters, next week. Google announced that AMP is moving to an “open governance model.”

Shortly after the review and comment period for the proposal that ends on October 25, the new model will be implemented.

Google outlined the ways in which the AMP decision-making process will change. From Google’s post:

  • The power to make significant decisions in the AMP Project will move from a single Tech Lead [currently Ubl] to a Technical Steering Committee (TSC) which includes representatives from companies that have committed resources to buildĀ ngAMP, with the end goal of not having any company sit on more than a third of the seats.
  • An Advisory Committee with representation from many of AMP’s constituencies will advise the TSC.
  • Working Groups with ownership over certain aspects of AMP (such as the UI, infrastructure and documentation) will replace the informal teams that exist today. These Working Groups will have a clear mechanism for input and a well-defined decision making process.

On Tuesday, Sep 18, Google said there are “more than 700 folks contributing over 10,000 commits running on many millions of websites.”

“AMP received contributions from 710 contributors overall, 22% from Google employees, 78% from other companies such as Twitter, Pinterest, Yahoo, and eBay,” Google said.

In the last 30 days alone over 350 contributions landed in AMP!

Here is an infographic of AMP contributions:

Google AMP Project Contribution Infographic


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