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Bing: Microsoft’s Search Engine Finds Partner On Chinese Mainland

Microsoft’s Bing search engine has formed an alliance with Shenzhen Winhi.net to jointly promote Bing in China.

Microsoft reportedly reached a one-year agreement with Winhi.net in August 2010, making the latter Bing’s exclusive agency in Guangdong and its first strategic cooperation partner in China.

According to reports in local media quoting Huang Dinglong, Microsoft Bing’s manager for search product, Microsoft is attracted by Winhi.net’s rich operating experience in the Chinese e-commerce and online promotion fields, as well as its over 30,000 quality small- and medium-sized enterprise clients.


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