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Bing Makes Creating Shopping Campaigns Easier With GMC Import Tool

Bing has made the process of creating Shopping Campaigns more easier than ever with the new Google Merchant Center (GMC) Import Tool.

“This tool is built to make it easier to create and maintain Bing Shopping Campaigns, so you can concentrate on optimizing your campaigns to connect to the people who matter to you through Bing Ads,” wrote Bing Ads team.

Using the GMC Import tool you can easily get your Product Ads running in Google AdWords onto Bing as the tool will help you:

  • Save time by reducing the need to maintain two separate feeds for Bing Ads and Google AdWords.
  • Import product offers more easily from GMC to Bing Merchant Center (BMC).
  • Keep product offers fresher across both platforms through scheduled importing of the feeds in BMC.

GMV Import tab in BMC

To start importing of your AdWords ads—just head over to the Import tab in Bing Merchant Center (BMC), then sign in with your GMC account. The import tool supports both standard GMC accounts and multi-client accounts.

In the picture above you can see Import tab in BMC.

Image below show GMC permission pop up for Bing Ads:

GMC permission popup in BMC

Once signed in, select from the available imports scheduling capability that includes “daily, weekly, monthly and now options.” If you already have saved schedules, you can easily edit the schedule by clicking “Manage existing imports.”

In the image below you can see Bing Ads GMC Import tool options:

Bing Ads GMC import tool options

The import status will then be reported on the Catalog summary page of the imported catalogs. Additionally, at this place you can also see imported feed processing results that provides information about offers “approved versus rejected.”

Screenshot below shows Catalog summary page for Bing Ads editor GMC Import:

Catalog summary page for Bing As editor GMC import

For more detailed information on how to Import Google Merchant Center product offers to Bing Merchant Center, head over to this page.

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